Creating awareness of the Toyota Prius through exclusive association with the London Film Festival and all associated events and activity.
Key Results
London Film Festival Sponsorship offers a proven guaranteed return on investment: in 2006 Air New Zealand alone received over 700% Advertising Value Equivalent from media coverage (LFF06 Metrica Report).
The Promotion
Toyota will benefit by being accredited exclusively as the ‘Official Festival Car’.
A glimpse into what this will include:
High-profile opportunity for the official festival logo and artwork to be placed on the Toyota cars – the official cars at the event
Branding across all aspects of the festival, including presence of logo on the official festival programme and catalogue, festival press releases and website (hyperlinked where appropriate to the Car Partner’s site), festival sponsor’s boards at all events
Sponsor’s trailer on the Film Café plasma screens for Festival duration
Access to numerous exclusive events
Partnership recognition via bespoke publicity campaign and verbal acknowledgement of the partnership at key events, e.g. at the press launch.
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