To raise awareness of the radio controlled technology that ensures perfect timing and run an engaging competition over the key Christmas period.
Key Results
Casio was the number 1 selling watch for Christmas 2007
The 16-week sales target set for The Bourne Ultimatum DVD was reached in only 2 weeks and 2 days
The online competition received over 12,500 entries.
The Promotion
Casio partnered with the DVD release of The Bourne Ultimatum with a nationwide in-store promotion in 900 HSamuel and John Lewis stores across the UK.
Alongside this, £400,000 was also spent in above-the-line support of the promotion via outdoor and national press (The Sun, Daily Star, Daily Mirror, The Guardian, The Independent, and The Metro).
The promotion also contained a competition mechanic with a holiday to New York and merchandise as prizes.
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