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Carlton Film Promotions
Casio and The Bourne Ultimatum Case Study
Formed in 2006, Carlton Film Promotions is a new addition to the Carlton Screen Advertising family, providing mutually beneficial promotional alliances between films and brands in the UK and/or internationally.


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Key Results

Casio was the number 1 selling watch for Christmas 2007

The 16-week sales target set for The Bourne Ultimatum DVD was reached in only 2 weeks and 2 days

The online competition received over 12,500 entries


Main objective

To raise awareness of Casio’s radio controlled technology that ensures perfect timing



The Promotion

Casio partnered with the DVD release of The Bourne Ultimatum

An in-store promotion ran in 900 H.Samuel and John Lewis stores across the UK

Activity was supported via outdoor and national press, and a competition to win a holiday to NYC and merchandise.

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